Association of Latvian Professional Guides (LPGA) was founded in 2002. Initiating founders were Juris Martinsons and Judīte Martinsone. In the beginning Rita Pakalne and Solvita Jamonte invested a great deal of time and effort for a successful LPGA.
Purpose: to unite professional tourist guides, promote mutual exchange of thoughts and experience.
LPGA represents the interests of its members in tourism-related Latvian organizations.

The main focus of our activities is to improve the professional education and qualification of LPGA members.

An important area for us is the promotion of the tourist guide profession and raising its prestige.
To achieve our goals, we organize monthly events dedicated to topical issues and events in the country. We organize excursions and experience exchange trips.
Take care of the representation of the interests of the association in the European Federation of Tourist Guide Associations (FEG). We are a full member of FEG.